10 Best TikTok Marketing Tools to Grow Your Business in 2024 (2024)

With over a billion active users, TikTok is an unmissable channel for savvy marketers to reach their target audience.

Marketers and content creators use TikTok features such as TikTok Live, video editing, and TikTok Shop to engage with their TikTok fans.

Businesses across industries are getting on the TikTok marketing bandwagon to stand out in front of their target audience. For the modern marketer, TikTok as a marketing platform is a fight for eyeballs.

Whether you’re looking to harness the power of TikTok ads or organic content, you need the best TikTok tools to watch your business and followers grow on this social media platform.

This article curates our list of the 10 best TikTok tools to elevate your content on the TikTok app, optimize your campaigns, and drive business growth.

Here’s what you should look for in a TikTok tool for marketing.

• Easy-to-use interface: Choose a TikTok marketing tool with an intuitive interface for a seamless experience for new and seasoned marketers, allowing your team to navigate through features effortlessly
• TikTok analytics and insights: TikTok analytics helps decode your TikTok audience by analyzing video views, engagement rates, average watch time, and content performance. Look for TikTok analytics tools that offer robust reporting and analytics dashboards to make data-driven decisions
• Content creation capabilities: Videos are an essential part of your TikTok campaign, so ensure your TikTok video editing tool supports easy content creation and has editing features for filters and visual effects for your content to stand out
• Scheduling and automation: To reach your TikTok followers at the right time, the TikTok scheduling tool you choose should allow you to schedule posts in bulk. This will enable you to plan and post your content on your TikTok account at optimal times for maximum reach
• Hashtag research and tracking: Hashtags form the core of a TikTok marketing strategy. Choose a tool that does hashtag research to find trending tags and track the historical hashtag performance
• Security measures: Choose a TikTok tool with robust security mechanisms and compliance with country and industry-level privacy and security regulations

The 10 Best TikTok Marketing Tools to Use in 2024

1. Iconosquare

Are you juggling between different apps to get your social media game going? Make your life easier with one marketing software and connect all your social media channels over a centralized dashboard, including your TikTok profile.

Case in point: a leading apparel brand with a social media team of 10+ people uses Iconosquare to manage every aspect of its social media marketing efforts. From planning and scheduling content to managing multiple TikTok accounts and analyzing competitors’ TikTok ads, everything happens within Iconosquare.

Iconosquare is an all-in-one TikTok tool to create videos, analyze post content, track performance, and boost posts with advanced targeting options. The easy-to-use interface comes with TikTok audience segmentation tools, which help you reach your fans, and TikTok influencer marketing tools to collaborate with top influencers on the TikTok app.

Iconosquare best features

• You can understand your performance and engagement to make data-driven decisions with TikTok analytics
• Analyze where your community is from, which languages they speak, their age, and their gender to optimize your TikTok account
• Engage with all your followers, and don’t miss out on any comments by marking them as read or unread

Iconosquare limitations

• The users get no notifications when the scheduled post fails to go live due to an error
• A learning curve to navigate and use the key features

Iconosquare pricing

• Single user: €49.00/user/month
• Teams: €49.00/user/month
• Custom pricing for specific solutions

Iconosquare ratings and reviews

• G2: 4.5/5 (116 reviews)
• Capterra: 4.4/5 (51 reviews)

2. Social Champ

Most TikTok marketers plan their calendars for all social media platforms ahead of time. Whether it is preparing in advance for an upcoming festival or a major sporting event, TikTok post ideas are finalized, created, and scheduled in advance.

Marketers use Social Champ to plan their social media calendar, schedule multiple TikTok videos and posts, and track the performance of their TikTok campaigns from a single dashboard.

Social Champ best features

• Scale content production with bulk upload videos feature and schedule TikTok videos of up to 60 seconds directly from the content composer
• Champ’s AI suite allows marketers to generate copies and images for their TikTok posts
• Role-based collaboration in TikTok Scheduler to create approval workflows and manage TikTok content calendar

Social Champ limitations

• Limited features on the mobile app
• No preview available for scheduled posts

Social Champ pricing

• Free
• Champion: $26/month (2 users)
• Business: $89/month (6 users)
• Agency: Custom pricing

Social Champ ratings and reviews

• G2: 4.5/5 (31 reviews)
• Capterra: 4.5/5 (59 reviews)

3. CapCut

Your CMO sent you a viral TikTok video from your competitor. He now wants you to go live on TikTok and create similar TikTok ads that your followers will love. However, you don’t want to waste time or have the budget for a full-blown campaign.

CapCut’s TikTok creator tools allow you to do so quickly and on a budget. The advanced video editor allows users to create stunning videos on the platform.

CapCut best features

• TikTok video editor tool trims videos, adjusts speed, and merges multiple videos—a handy feature when you’re handling multiple TikTok accounts
• Smart stabilization, background removal, text-to-speech, and auto-caption generation for advanced users
• Plug-and-play soundtracks to your TikTok videos

CapCut limitations

• Does not support landscape mode on mobile devices
• Background removal is not always accurate

CapCut pricing

• Free
• CapCut Pro: $9.99/month or $74.99/year

CapCut ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

4. PicsArt

Templates are every TikTok marketer’s dream, as access to ready-to-use and recently added TikTok templates allow them to hop on trends and create viral posts quickly.

PicsArt is an all-in-one image and video editing app with premium templates for every occasion and generative AI capabilities to improve your TikTok marketing efforts.

PicsArt best features

• Customizable premium social media templates to increase content creation velocity
• Account management capability to invite team members for collaboration
• Add subtitles to your videos to make your content more accessible

PicsArt limitations

• The app becomes unresponsive and slow when you add filters or effects
• The desktop version is not easy to use as compared to the mobile app

PicsArt pricing

• Free
• PicsArt Plus: $5/month billed yearly
• PicsArt Pro: $7/month billed yearly

PicsArt ratings and reviews

• G2: 4.5/5 (489 reviews)
• Capterra: Not enough reviews

5. Analisa.io

When did you last look at your TikTok analytics? Do you know your engagement rate or where your followers watch your videos? Did you miss catching up on the latest trend yet again before it became too common?

Analyzing TikTok performance and trending hashtags are essential growth hacking strategies. TikTok editing tools allow you to make visually engaging videos and posts.

Analisa is an AI-powered social analytics platform that does all the above. Brand marketers, performance and digital marketing agencies, and TikTok influencers use this tool to get a comprehensive real-time report about their TikTok strategy. Whether posting organic content or using TikTok to promote ads, Analisa helps you with competitor analysis, historical performance tracking, influencer mapping, and reporting dashboards.

Analisa.io best features

• Eliminate spreadsheet-based reporting with Analisa and export visually appealing analytics reports to PDF or CSV
• Identify your target audiences based on age, gender, and region while verifying quality to minimize fraud
• Find engaging content and influencers from the TikTok Creator marketplace with real-time analytics of posts, captions, and hashtags
• Pull historical data of posts and social insights from customized date ranges

Analisa.io limitations

• Advances features such as hashtag benchmarking and demography analytics are available on paid plans
• Users complain about inaccurate analytics

Analisa.io pricing

• Basic: Free
• Premium: $48.30/month billed annually
• Plus: $104.30/month billed annually
• Pro: $167.30/month billed annually

Analisa.io ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

6. Brandwatch

The comprehensive social media suite Brandwatch enables brands to use digital marketing and advertise on multiple customer touchpoints using one platform.

For example, a skincare brand launches and manages its TikTok influencer marketing campaign using Brandwatch. The team uses vital features such as social media monitoring, sentiment analysis, campaign performance management and creates detailed campaign reports from this platform.

Brandwatch best features

• Easy-to-use and customizable inbox to keep track of comments and assign them to team members to ensure no comments go unread
• Get customizable real-time reports for posts and account-level metrics to share with different stakeholders
• Record influencer contact details and payment information and capture additional first-party data with custom fields

Brandwatch limitations

• Occasionally, the posts don’t get published as per schedule
• The dashboard takes time to update

Brandwatch pricing

• Custom pricing

Brandwatch ratings and reviews

• G2: 4.1/5 (789 reviews)
• Capterra: 4.3/5 (224 reviews)

7. Keyhole

TikTok is about being relevant and responding to current trends!

Staying on top of TikTok trends and analyzing brand mentions helps marketers respond proactively to the ever-changing social game.

Keyhole for social media monitoring helps brands analyze what other TikTok users say about the brand and the overall brand sentiment, schedule TikTok posts for multiple TikTok profiles, and share publish-ready analytics reports with the leadership.

Keyhole best features

• Use Keyhole’s Unlimited Smart Publishing to schedule and publish your posts across social media platforms
• Hashtag tracking and analytics improve your TikTok reach
• Influencer marketing features measure collaborations and campaign performance

Keyhole limitations

• Social listening is not comprehensive, and needs improvement
• Lacks product tutorials for first-time users

Keyhole pricing

• Individual: $63/month
• Team: $119/month
• Pro: $199/month
• Advanced: $359/month
• Enterprise: Starting at $833/month

Keyhole ratings and reviews

• G2: 4.3/5 (68 reviews)
• Capterra: Not enough reviews

8. SocialBee

Content planning is the first step for a marketing campaign across TikTok or other social media platforms. When choosing amongst the best TikTok tools, pick the one that makes it intuitive to visualize your content plan and go live in a few clicks.

Take charge of your posting calendar with SocialBee. Preview upcoming posts, decide the best times to post online, and use AI to get an actionable content plan within minutes.

SocialBee best features

• Editing and scheduling options for all TikTok post types
• Integrations with Canva, Unsplash, and GIPHY to access a wide range of design templates
• AI-powered copilot to automatically create content for any social media platform

SocialBee limitations

• The mobile app lacks some of the advanced features available on the desktop app
• Not intuitive to change the dates of an already scheduled TikTok post

SocialBee pricing

• Bootstrap: $24/month
• Accelerate: $49/month
• Pro: $82/month
• Agency Pro50: $149/month
• Agency Pro100: $274/month
• Agency Pro150: $374/month

SocialBee ratings and reviews

• G2: 4.8/5 (334 reviews)
• Capterra: 4.6/5 (36 reviews)

9. Planable

Are you still using spreadsheets to track your TikTok campaigns? The challenges of using spreadsheet-based TikTok calendars are copy-pasting errors, limited visibility on upcoming posts and campaigns, and manual report creation.

Planable’s social media management tool brings all your TikTok posts from spreadsheets onto a clean interface. Export your performance reports in a few clicks and automate the creation of visually appealing reports.

Planable best features

• Content creation tools help customize content and offer a preview for multiple social media accounts, including the TikTok platform
• Collaboration features with role-based access for different members of your team to work together on a campaign
• Flexible scheduling options with content views such as Feed view, Calendar view, and more

Planable limitations

• Steep learning curve initially
• TikTok analytics cannot be downloaded as a PDF document

Planable pricing

• Free
• Essential: $11/user/month
• Pro: $22/user/month
• Enterprise: Custom pricing

Planable ratings and reviews

• G2: 4.6/5 (595 reviews)
• Capterra: 4.5/5 (305 reviews)

10. Planly

Planly is a social media management platform with an easy interface to categorize posts, media, and social channels. Its built-in tool for automated scheduling allows TikTok users to auto-publish posts and TikTok videos.

For the busy digital marketer managing multiple clients, Planly combines all the tasks into a single dashboard, from calendar management to scheduling and analytics.

Planly best features

• Edit, trim, and add captions to your TikTok videos, and use the weekly and monthly calendar view to stay on top of your upcoming TikTok posts
• Track, measure, and analyze your performance in a single TikTok analytics dashboard
• Integrate your TikTok account with Twitter, Facebook, LinkedIn, Pinterest, and Google Business Profile to auto-publish TikTok videos to other platforms

Planly limitations

• Some essential features only come with the paid plan

Planly pricing

• Starter: $15/user/month
• Pro: $40/user/month
• Guru: $80/user/month

Planly ratings and reviews

• G2: Not enough reviews
• Capterra: Not enough reviews

While TikTok marketing tools focus on social listening and editing, solutions like ClickUp take a holistic approach. ClickUp streamlines your workflow and enhances your overall output.

ClickUp best features

• ClickUp’s social media project management tool allows TikTok account users to manage and create social media-related projects and all tasks within a single dashboard
• ClickUp’s pre-built social media templates free up your time by streamlining your social media processes

• Use ClickUp’s AI to brainstorm content ideas, build your content calendar, and write social media captions and TikTok video scripts

• While planning your TikTok strategy, with multiple ideas going on within the team, leverage the idea board to capture and streamline good ideas and convert them into actionable tasks

• ClickUp Whiteboard is purpose-built for social media teams to collaborate, add notes, and connect existing notes and workflows
• After the ideation stage, use ClickUp Docs to execute the ideas, embed your brand’s guidelines, and edit in real-time alongside your team

ClickUp limitations

• The free version limits access to advanced features like project timelines

ClickUp pricing

• Free Forever
• Unlimited: $7/user/month
• Business: $12/user/month
• Enterprise: Custom pricing

ClickUp ratings and reviews

• G2: 4.7/5 (9200+ reviews)
• Capterra: 4.7/5 (3900+ reviews)

Start using the Right TikTok Tools to Boost Your Productivity and Go Viral

Choose a TikTok tool that allows you to manage multiple projects and social media campaigns over a consolidated dashboard.

ClickUp’s project management tool has critical features such as content calendar templates, AI features, Docs, and collaboration capabilities, allowing you to consolidate your creative TikTok ideas into one place.

ClickUp manages your tasks, projects, and workflows with minimal effort and saves you the effort of using multiple tools and platforms. Plan, manage, and track all your TikTok strategies in this all-in-one project management tool with the best customizable templates to boost your productivity.

Plus, ClickUp integrates with other digital marketing and inbound marketing tools to automate data flow between these apps.

Get started on ClickUp for free.