Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business) (2024)

In today's social media landscape, creating a viral TikTok ad is crucial to launching your brand and getting it off the ground. However, many people struggle to create ads that truly go viral and generate significant traction. In this free course, we will cover the step-by-step process of creating a viral TikTok ad for your brand. We will provide examples and insights on how to format these ads and make them go viral on TikTok. Plus, to make this course even more exciting, we are giving away a $ 1,000 cash prize to one lucky subscriber if this video gets a thousand likes. So, don't forget to comment on your biggest takeaway from this video to enter the win. Let's get started!

What Makes TikTok Ads Viral

After spending over a million dollars on testing TikTok ads in the last 90 days and managing 48 active ad accounts, we have gathered valuable insights on what works and what doesn't. Here are some key factors that contribute to the success of viral TikTok ads.

Ads That Do Not Convert

  • Do not use ads that only rely on images or GIFs. These types of ads decrease conversion rates.
  • Avoid creating ads that feel overly promotional or like traditional ads. TikTok's appeal lies in its authenticity, so make sure your ads blend in with the genuine content on the platform.
  • Lack of focus on the product can lead to confusion. Ensure that your video clearly highlights the product and its features.
  • Include a specific call-to-action in your ad. Without it, viewers might not know how to proceed or that the product is available for purchase.

Ads That Convert

  • Create vertical videos specifically for TikTok. Landscape or square videos are not suitable for the platform.
  • Keep your videos fast-paced and engaging. TikTok users prefer short-form content, so make sure your ad captures their attention within a few seconds.
  • Maintain authenticity throughout your videos. Speak genuinely into the camera, explaining your product or service clearly.
  • Enhance your videos with music, voice overlays, and text overlays. Use these elements to create a well-rounded and engaging ad experience.
  • Highlight your call-to-action. Encourage viewers to take action, whether it's making a purchase, learning more, or taking advantage of a special offer.
  • "Think FaceTime" when speaking to the camera. Strive for a natural and conversational tone, as if you were explaining the product to a friend.

Examples of Effective TikTok Ads

Now, let's look at some client examples of TikTok ads that have been successful in generating high conversion rates and return on ad spend.

Example 1: Gaming Controller

In this ad, the video showcases a gaming controller in various colors. The key elements that make this ad effective are:

  • Text overlays throughout the video to explain the product and its features.
  • Voice overlay to provide additional information on the controller's functionality.
  • Music in the background to enhance the overall video experience.
  • Jump cuts and different angles to keep the video engaging and visually appealing.
  • Clear call-to-action to visit the website and customize the controller.

Example 2: Robes

This ad focuses on promoting robes as unexpected gifts. The ad effectively highlights the following elements:

  • Directly addressing the target audience (in this case, gentlemen) to capture their attention.
  • Describing the product and its benefits, emphasizing the discounted offer.
  • Encouraging viewers to visit the website to make a purchase.

Example 3: Shapewear

This ad features an influencer showcasing shapewear and its effectiveness. The key aspects of this ad include:

  • Conversational and relatable tone, as if the influencer is discussing the product with a friend.
  • Multiple outfit changes to demonstrate the versatility of the shapewear.
  • Quick jump cuts to maintain engagement throughout the video.
  • Text overlays to provide additional product details.
  • Clear call-to-action, directing viewers to the website for more information or to make a purchase.


  • TikTok ads
  • Viral TikTok ads
  • TikTok for business
  • Creating TikTok ads
  • TikTok Creator Marketplace
  • Influencer marketing


Q: Can I create a viral TikTok ad even if I'm not comfortable with video creation?

A: Absolutely! The TikTok Creator Marketplace allows you to connect with creators who can produce content for your brand. You can provide them with your specific requirements or give them creative freedom to create engaging videos that drive conversions.

Q: Do I need a large budget to create viral TikTok ads?

A: Not necessarily. It's possible to work with creators who have affordable rates and can still produce high-quality and engaging content. Adjust your budget according to your brand's needs and goals.

Q: How long should my TikTok ads be?

A: The optimal length for TikTok ads is around 23 to 30 seconds. If you have a higher-priced product or need more time to explain its features, you can extend the video length but ensure that it remains engaging throughout.

Q: Can I track the performance of my TikTok ads?

A: Yes, the TikTok Creator Marketplace provides a dashboard where you can track analytical data from your campaigns. This allows you to measure the effectiveness of different videos and make data-driven decisions to improve your results.

Q: Are TikTok ads only suitable for specific industries?

A: No, TikTok ads can be effective for a wide range of industries and businesses. By tailoring your content to the TikTok environment and implementing the strategies we've discussed, you can create viral ads regardless of your industry.

Q: How can I scale my TikTok ads and optimize my results?

A: If you're looking for personalized guidance and support to scale and optimize your TikTok ads, consider joining a one-on-one mentorship program like our Ads Mastery. These programs provide in-depth training, live sessions, and expert guidance tailored to your specific business goals.

Free TikTok Ads Course - How To Create Viral TikTok Ads (TikTok for Business) (2024)


How to make a TikTok ad go viral? ›

Here are our top 5 tips to get you started and be part of viral TikTok brands.
  1. Hop on Viral TikTok Trends. Brands using TikTok well are on top of social media trends. ...
  2. Collaborate with Influencers and Content Creators. ...
  3. Create Original Content to Grab Attention. ...
  4. Encourage Interaction. ...
  5. Use TikTok Tools.

Can you make TikTok ads for free? ›

Typically, to set up an ad campaign, TikTok requires a $500 minimum ad spend, with a $50 campaign-level daily budget and a $20 ad group-level daily budget. The cost can be up to $10,000 or even more, depending on what type of TikTok ads you decide to use.

How to create a viral ad? ›

7 steps to create a viral marketing campaign
  1. Prepare for growth. ...
  2. Know your target audience. ...
  3. Have a clear message. ...
  4. Find the right channel. ...
  5. Offer an incentive for anyone who shares your content. ...
  6. Work on people's emotions. ...
  7. Make your content visually oriented.
Mar 13, 2020

How do I make my ad viral? ›

Understanding the people you're trying to reach is the first step towards going viral. If you haven't already, define your target audience. A target audience is the group of people who are most likely to be interested in your brand or product. Members of this group often share common interests, hobbies and behaviors.

How much does TikTok business advertising cost? ›

TikTok Ads CPM

According to the platform rules, the average pricing of the Cost Per Mile starts at $10 per 1,000 views, and there is a minimum cap of $500 per campaign to be spent.

How much does it cost to have a TikTok ad? ›

TikTok advertising prices start at $0.50 CPM and $0.02 cost per click. A minimum budget of $500 is required to spend on a campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 per day at the ad group level.

Do you need an LLC to advertise on TikTok? ›

Whether you need a Limited Liability Company (LLC) if you are a creator on TikTok, Instagram, Twitter, or any other creator platform depends on the type of business you run. For most creators, the platform won't require you to have an LLC.

What is the best TikTok ad maker? ›

PowerDirector 365 Business is our top pick for a TikTok ad editor. It has thousands of effects, monthly updates, and advanced features, making it perfect for TikTok marketers and influencers. This TikTok ad maker features 25,000+ customizable video and photo templates for social media and TikTok.

How do I monetize my TikTok ads? ›

How to Monetize TikTok
  1. Join the TikTok Creator Fund. ...
  2. Collaborate with brands. ...
  3. Collaborate with influencers. ...
  4. Advertise your products or services. ...
  5. Showcase your products on TikTok Shop. ...
  6. Post videos designed to generate sales inquiries. ...
  7. Explore affiliate marketing on TikTok. ...
  8. Collect gifts, tips, and donations.
Feb 27, 2023

How can I make money from TikTok ads? ›

  1. Join the TikTok Creativity Program/ Creator Fund. Since 2020 TikTok has offered its most popular creators a program to monetize content. ...
  2. Run TikTok ads. ...
  3. Collect tips or donations. ...
  4. Collaborate with a creator. ...
  5. Try affiliate marketing. ...
  6. Grow and sell TikTok accounts. ...
  7. Publish sponsored posts. ...
  8. Create a Patreon account.

How long do TikTok ads take to work? ›

While some TikTok Ads might take longer than usual for the review process to complete, most TikTok Ads are reviewed within 24 hours. You will receive a notification once your TikTok Ads have been approved and published.

How to spark an ad on TikTok? ›

Turn it into an ad
  1. Create a campaign and set up an ad group.
  2. On the ad level, select the "Spark Ads'' format.
  3. Under "Upload creatives", click on "Select posts from library".
  4. Choose an approved post you want to use.
  5. From here, you have the option to add a CTA button and a landing page you want to lead viewers to.

How do I increase my CTR on TikTok ads? ›

How to Increase TikTok CTR?
  1. I. The power of sound. ...
  2. II. Frontload your key message. ...
  3. III. Empower TikTok Creators. ...
  4. IV. Embrace the Latest Trends. ...
  5. V. Keep your story real and entertaining. ...
  6. VI. Create specifically for TikTok. ...
  7. VII. Connect directly. ...
  8. VIII. Add snappy text highlights.
Apr 11, 2024

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